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Neyming. Ponyat'. Pridumat'. Prodat'

By Mihail Gubergrits, Svetlana Maybrodskaya
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$10.49
By Mihail Gubergrits, Svetlana Maybrodskaya
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Krepkiy biznes nachinaetsya s udachnogo neyminga. Chto pomozhet pridumat silnoe nazvanie? Kak sdelat tak, chtoby ego zvuchanie i smysl popali v samoe serdtse? Ob etom rasskazyvayut professionalnye neymery: Mihail Gubergrits, osnovatel agentstva LINII, i Svetlana Maybrodskaya, avtor unikalnoy metodiki po sozdaniyu nazvaniy dlya biznesov raznogo razmera — ot startapa do krupnyh brendov. Oni pridumali sistemu iz pyati «P» i dokazali ee zhiznesposobnost na primere Street beat, #Kogdayavyrastu, ...