Nimble: Thinking Creatively in the Digital Age

Nimble: Thinking Creatively in the Digital Age

by Robin Landa

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Overview

In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked.

Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy.

As you develop a 'exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.

Product Details

ISBN-13: 9781440337574
Publisher: Adams Media
Publication date: 04/17/2015
Pages: 152
Sales rank: 1,190,464
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is the author of twelve published books about graphic design, branding, advertising, and creativity.

Table of Contents

Introduction: Embracing the New Challenges 1

Chapter 01 Thinking Creatively 6

The Challenge 6

Deliverables 9

Chapter 02 The New Creativity Prep School 14

Working Backwards Through Problem Finding and Deconstruction 14

Problem-Finding Prompts 15

Chapter 03 Thinking Actively 29

Critical Thinking 29

Solving Problems 33

Chapter 04 Story: Crafting Narrative Experiences in the Age of Digital Content 39

The New Challenge 39

Storytelling by Design 42

Chapter 05 Staying Nimble 57

Fast and Fearless 57

Let's Play 58

Chapter 06 Interviews 75

Mark Avnet 76

Liz Blazer 82

Dr. Peter Gray 87

Dave Glass and Kill Cooper 92

Rei Inamoto 97

Dr. Mizuko Ito 101

Sarah Nelson Jackson 108

Josh Owen 114

Pj Pereira 119

Tish Scolnik 124

Brian Storm 127

Steve Vranakis 135

Jessica Walsh 140

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