Ninja Future: Secrets to Success in the New World of Innovation

Ninja Future: Secrets to Success in the New World of Innovation

by Gary Shapiro
Ninja Future: Secrets to Success in the New World of Innovation

Ninja Future: Secrets to Success in the New World of Innovation

by Gary Shapiro


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Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself

During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon.          

In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.

Product Details

ISBN-13: 9780062890528
Publisher: HarperCollins Publishers
Publication date: 01/07/2020
Edition description: Reprint
Pages: 368
Sales rank: 635,339
Product dimensions: 5.20(w) x 7.90(h) x 1.00(d)

About the Author

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™ the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES®  – The Global Stage for Innovation. As head of CTA for more than three decades, he has effectively ushered the consumer technology industry through major periods of technological upheaval and transformation.

Shapiro is the New York Times best-selling author of Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (Harper Collins, 2013) and The Comeback: How Innovation will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.

Table of Contents

Preface ix

Introduction 1

Part I Past, Present, and Future Ninja Innovation

Chapter 1 The Edge of Tomorrow 7

Chapter 2 Changes in Culture and Commerce 22

Chapter 3 Ninja Future Economy 46

Chapter 4 Ninja Innovation Today 61

Chapter 5 Ninja Innovation Tomorrow 84

Part II Risk, Reward, and Regulation

Chapter 6 Ninja Risks, Ninja Rewards 121

Chapter 7 Ninja Regulation 142

Chapter 8 Ninja Nations 166

Chapter 9 American Ninjas 189

Part III Building the Ninja Future

Chapter 10 Corporate Ninjas 205

Chapter 11 Diversity and Resilience 240

Chapter 12 Principles for Future Ninjas 269

Conclusion: The Ninja Future 287

Acknowledgments 291

Notes 297

Index 325

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