No Is Short for Next Opportunity: How Top Sales Professionals Think

"This outstanding book goes straight to the heart of successful selling, showing you how to develop unshakable self-confidence in every sales situation" (Brian Tracy, author of Ultimate Sales Success).

"A no does not mean that you should give up," argues sales maven Martin Limbeck. "On the contrary, a no means you should keep at it."

Selling is easy if you can offer the lowest price or a top brand that everyone wants. But what if you don't? What if the client says no? In sales, rejec...