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No Small Change: Why Financial Services Needs A New Kind of Marketing

By Anthony Thomson, Lucian Camp
eBook
$39.00
By Anthony Thomson, Lucian Camp
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A 13-point manifesto for a new financial services marketing model

Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone.

Now they’ve put their heads together to write No Small Change,...

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BusinessProfessional Finance & InvestingFinance - General & Miscellaneous