Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future

by Rohit Bhargava

Overview

The Latest Edition Of The #1 Bestselling Trend Series Shared Online More Than 1 Million Times! The Non-Obvious series of books is an annual trend report on the top 15 trends likely to affect business and consumer behaviour in the upcoming year. The book has been a Wall Street Journal bestseller, the research has been viewed and shared online more by more than a million readers and the report has been a multi-year #1 best seller online.

Product Details

ISBN-13:	9781940858319
Publisher:	Ideapress Publishing
Publication date:	04/04/2017
Series:	Non-Obvious Trends , #4
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

Rohit Bhargava is a trend curator and storyteller who believes in sharing “non-obvious” ideas. He is the author of five bestselling business books including Non-Obvious (Wall Street Journal bestseller) and Likeonomics (shortlisted for Best Sales/Marketing Book of the Year by 1800CEORead). Over the past 15 years, Rohit has advised hundreds of global brands as a former executive at two of the largest marketing agencies in the world (Ogilvy and Leo Burnett) and is currently founder of the Influential Marketing Group – an independent marketing + strategy consultancy based in Washington DC. A popular and non-boring keynote speaker, Rohit has been invited to headline events in 31 countries around the world where his popular talks have inspired audiences from 10 to 10,000 people to lead with personality, create more human organizations and even learn to predict the future. His thinking on business trends and annual trend research called the Non-Obvious Trend Report has been viewed more than half a million times online and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine. Rohit also teaches marketing and pitching at Georgetown University and is regularly quoted as an expert in media including Harvard Business Review, The Guardian, and NPR. He is a lifelong fan of anything having to do with the Olympics (he’s been to four so far!), actively avoids anything having to do with cauliflower (yuck!), and has dedicated his career to helping brands and leaders be more influential by embracing their humanity and personality.
Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five bestselling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 32 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.

Table of Contents

Part I The Art of Curating Trends

Introduction 1

Chapter 1 The Norwegian Billionaire: Why Most Trend Predications Are Completely Useless 5

Chapter 2 The Curator's Mindset: Learning the 5 Essential Personalities of Trend Curators 17

Chapter 3 The Haystack Method: How to Curate Trends for Fun and Profit 37

Part II The 2017 Non-Obvious Trend Report

Culture & Consumer Behavior Trends

Chapter 4 Fierce Femininity 67

Chapter 5 Side Quirks 75

Chapter 6 Desperate Detox 85

Marketing & Social Media Trends

Chapter 7 Passive Loyalty 93

Chapter 8 Authentic Fameseekers 101

Chapter 9 Lovable Unperfection 109

Media & Education Trends

Chapter 10 Preserved Past 115

Chapter 11 Deep Diving 123

Chapter 12 Precious Print 131

Technology & Design Trends

Chapter 13 Invisible Technology 139

Chapter 14 Robot Renaissance 149

Chapter 15 Self-Aware Data 157

Economics & Entrepreneurship Trends

Chapter 16 Moonshot Entrepreneurship 165

Chapter 17 Outrageous Outsiders 175

Chapter 18 Mainstream Mindfulness 185

Part III The Trend Action Guide

Chapter 19 Intersection Thinking: How to Use Workshops to Apply Trend Insights to Your Career, Customer or Brand Story 195

Chapter 20 The 7 Best Trend Resources You Need to Bookmark 205

Chapter 21 Anti-Trends: The Flip Side of Trends 209

Part IV Previous Trend Report Summaries (2011-2016)

2011 Trend Summary & Recap 219

2012 Trend Summary & Recap 221

2013 Trend Summary & Recap 223

2014 Trend Summary & Recap 231

2015 Trend Summary & Recap 239

2016 Trend Summary & Recap 247

Afterword 254

Acknowledgements 257

Notes, References, and Credits 259

Index 260

About the Author 263

What People are Saying About This

From the Publisher

"Sharp, articulate, and immediately useful."
DANIEL H PINK, Author of Drive

"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit

"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER - Former Chief Marketing Officer, SAP

"Insightful, thought provoking and illuminating!"
SHIV SINGH, SVP Global Head of Digital Transformation, VISA

"Trends that will shape your business and decision making."
SALLY HOGSHEAD, NY Times Best Selling Author

"It gets better every year!"
RYAN HOLIDAY NY Times Best Selling Author

"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Chief Digital Officer of New York City

"A goldmine of ideas and trends!"
GUY KAWASAKI, Best selling author and Chief Evangelist of Canva

"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs

"Elegant, powerful and intensely engaging!"
HOPE FRANK, Chief Marketing Officer, Kiosked

"An invaluable guide to understanding our customer's customer."
NAVEEN RAJDEV, Chief Marketing Office, Wipro

Reading Group Guide

- National media publicity outreach (TV, radio and print)

- National keynote speaking tour (30+ large events per year - including planned speaking at shows such as CES, SXSW and NRF)

- Op-Ed and Guest Articles planned for top tier business media (Forbes, Inc, Fast Company, etc.)

- Special promotions via author website including signed copy promotions, bulk order packages and sales contests/promotions for launch week

- Paid Sales Promotion in airports (front table and other promotions)

- Paid Full page ads in WIRED magazine during launch months

- Promotion via author's existing email marketing lists and social media platforms (100,000+ targeted individuals)

- Affiliate email marketing promotions via other industry lists (500,000+ targeted individuals)

- Bulk sales promotion to large corporate clients of author's consulting business (10-15 of Fortune100 brands)

- Online social advertising promotions via LinkedIn, Twitter, Facebook

- Targeted bonus content for author's audience on Slideshare (over 1 million readers of previous presentations)

Interviews

"Unlike other 'Futurists,' I don’t focus on the long term potential future, I focus on the short term certain future. But how can any prediction of the future be offered with any certainty? Well, I believe that the signs of the future are already here in the present. As I will share in this book, my definition of a trend is simply a curated observation of the accelerating present."

"Some of the biggest trends changing the world of business today are ideas that I first identified and wrote about more than three years ago. Trends like the 'rise of curation' changing how content is created and shared, or 'real time logistics' describing how organizations are using data to improve everything from supply chains to customer experiences."

"Trends that I reasonably once described as “non-obvious,” over time become perfectly obvious and even fundamental. In other words, they still matter."

Editorial Reviews

"Sharp, articulate, and immediately useful."
DANIEL H PINK, Author of Drive

"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit

"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER - Former Chief Marketing Officer, SAP

"Insightful, thought provoking and illuminating!"
SHIV SINGH, SVP Global Head of Digital Transformation, VISA

"Trends that will shape your business and decision making."
SALLY HOGSHEAD, NY Times Bestselling Author

"It gets better every year!"
RYAN HOLIDAY NY Times Bestselling Author

"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Chief Digital Officer of New York City

"A goldmine of ideas and trends!"
GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva

"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs

"Elegant, powerful and intensely engaging!"
HOPE FRANK, Chief Marketing Officer, Kiosked

"An invaluable guide to understanding our customer's customer."
NAVEEN RAJDEV, Chief Marketing Office, Wipro

From the Publisher