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Narrated by: Ricardo Koch Mancini

Unabridged — 9 hours, 55 minutes

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Overview

O nome de Koch pode não estar no compensado da sua casa, na grade do veículo, nos conectores do smartphone ou nas fraldas dos bebês, mas é ele quem faz todos eles. E o sistema Market-Based Management®? (MBM), explicado neste livro, é o que impulsiona o objetivo central do grupo: gerar bons lucros.

O Bom Lucro