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An updated classic from the award-winning economist: how to achieve success by aiming sideways—and unlock new goals along the way
“Provocative, profound and counterintuitive.”—Wall Street Journal
It may feel paradoxical, but in business and in life, our goals are often best achieved when approaching them indirectly. In a traffic jam, the quickest route home might involve going the long way round. Those who deliberately seek love rarely find it and the endless pursuit of happiness often leads ...