Table of Contents
Introduction...........................................................................................
1 Chapter 1: A Room With A View .......................................................... 5
Chapter 2: The Greatest Show on Earth ............................................... 13
Chapter 3: It Is What You Know .......................................................... 27
Chapter 4: The Goal Standard..............................................................37
Chapter 5: Under e Influence...........................................................45
Chapter 6: The Going Get Tough......................................................... 61
Chapter 7: Decisions, Decisions...........................................................67
Chapter 8: Through e Looking Glass................................................ 77
Chapter 9: Born Ready......................................................................... 89
Chapter 10: Walk This Way..........................................................95
Chapter 11: Wear It Well.................................................................109
Chapter 12: Best In Class..................................................................117
Chapter 13: Fashion Victims.......................................................129
Chapter 14: It's Always Personal.......................................................141
Chapter 15: Mergers and Acquisitions......................................149
Chapter 16: You'll Manage.........................................................157
Chapter 17: To Have and To Hold............................................173
Chapter 18: First Ladies..............................................................181
Conclusion......................................................................................... 189
Appendix of Cosmetics Companies & eir Holdings ....................... 193
About the Author...............................................................................197
