One Kiss or Two?: The Art and Science of Saying Hello

Every encounter begins with a greeting, and different cultures have developed innumerable ways of showing pleasure at someone’s arrival. Humans have been greeting each other for thousands of years, so it should be the most straightforward thing in the world, but this seemingly simple act is fraught with complications, leading to awkward misunderstandings, intercultural fumblings, and social gaffes that can potentially fracture relationships forever.Why is that? Why are greetings so importan...