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Online Virality: Spread and Influence
eBook
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By Valérie Schafer (Editor), Fred Pailler (Editor), University of Luxembourg (Other), Luxembourg National Research Fund (Other)
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The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social...