Open for Business: Building the New Cuban Economy

by Richard Feinberg

Overview

90 miles off the coast of Florida a new revolution is afoot. This time instead of guerillas marching through the streets of Havana, it is a global economy that will revolutionize Cuba. Now open to the world, how will this nascent economy develop?









Open for Business: The Cuban Economy after Castro, Richard Feinberg’s new book, examines the Cuban economy from its long held and outdated economic model to its early steps into developing a dynamic market economy. He examines key issues like the role foreign investors will play, how Cubans will forge a path to entrepreneurship, and the roadmap from other emerging economies.
As Cuba’s economy awakens from the post-Castro dream, it will do so on its own terms and with a flavor that is entirely Cuban. Feinberg’s book speaks both to Cuba’s legacy and to its new horizons on the world stage.

Product Details

ISBN-13:	9780815727682
Publisher:	Brookings Institution Press
Publication date:	06/14/2016
Sold by:	Barnes & Noble
Format:	NOOK Book
Pages:	272
File size:	9 MB

About the Author

Richard E. Feinberg is a nonresident senior fellow in the Latin America Initiative at Brookings and a professor of international political economy in the School of Global Policy and Strategy at the University of California, San Diego. Previously, Feinberg served as special assistant to President Clinton for National Security Affairs and senior director of the National Security Council's (NSC) Office of Inter-American Affairs.

Table of Contents

Map of Cuba vi

1 Cuba Opens a Door to the World: The United States Engages 1

2 The Old Cuban Economy and Raúl Castro's Efforts to Fix It 23

3 Dancing with Many Partners: Good Balance, Poor Execution 45

4 Opening to Foreign Investment: New Portfolio Opportunities 66

5 Joint Ventures in Cuba: Seven Case Studies 98

6 Emerging Entrepreneurs and Middle Classes 131

7 Millennial Voices: Ambitions and Visions 172

8 Scenarios: Dreaming in Cuban 196

Appendixes

A Cuba: Basic Facts 223

B Questions Posed to Cuban Millennial 225

Acknowledgments 227

Notes 233

Index 253

Editorial Reviews

Fat chance. To gain a sense of what Cuba might look like in 2030, including the bad and the ugly as well as the good, one could do far worse than consult Feinberg’s stellar tome.—Survival

A masterful and very readable sojourn through the new Cuban economy as it
moves toward market socialism—the problems that triggered the sweeping
reform changes of 2011, the remedies prescribed, the expansion of private business, and the opening to foreign direct investment, topped off with vignettes of how a talented group of Cuban millennials sees the future—and hope to shape it.
—William LeoGrande, professor of government at American University and coauthor of Back Channel to Cuba: The Hidden History of Negotiations between Washington and Havana









Whether you agree or disagree with President Obama’s normalization of U.S. ties with Cuba, Richard Feinberg’s Open for Business is required reading for Cuba watchers. Feinberg, a frequent traveler to the island, has been researching business conditions there since long before Obama’s 2014 decision to normalize ties with Cuba, and his writings no doubt influenced the U.S. president’s policy. Feinberg goes far beyond the macroeconomic figures, and takes us right into what’s happening on the Cuban streets.
—Andres Oppenheimer, columnist for the Miami Herald, anchor of “Oppenheimer Presenta” on CNN en Español, and author of Innovate or Die!













Open for Business is fueled by case studies and the author’s own experiences throughout years of interacting with academics, entrepreneurs, and Cubans from all social classes. Feinberg shows a deep respect for Cuba and a subtle intelligence when proposing alternatives. His book will encourage commentaries, both friendly and critical, across the political
spectrum. Feinberg approaches Cuba from the perspective of a meticulous
researcher who has invested considerable time getting to know my country.
—Juan Triana, graduate professor, Center for the Study of the Cuban
Economy, University of Havana





Any executive interested in doing business in Cuba should read Open for
Business. The book contains essential economic data and insights into Cuba’s reforms. A top expert on today’s Cuban economy, Feinberg presents instructive case studies of international business successes—and of potentially costly pitfalls to avoid.
—Carlos Gutierrez, chair of the Albright Stonebridge Group, chair of U.S.-Cuba Business Council, former CEO of Kellogg, and former U.S. Commerce Secretary

From the Publisher