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Organizational Cultures of Remembrance: Exploring the Relationships between Memory, Identity, and Image in an Automobile Company
By Daniel Mai
eBook
$196.99
By Daniel Mai
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In a business world predominantly oriented toward the future, it has paradoxically become ever more common that companies turn towards their pasts. This book empirically explores the phenomenon of organizational remembrance from a holistic cultural perspective. Based on a twelve-month ethnographic case study conducted at the headquarters of the German automobile company, AUDI AG, this study dissects the relationships between memory, identity, and image in a corporate setting. The greater ai...