Spooky Stories | Get Ready for Halloween | Shop NowSpooky Stories | Get Ready for Halloween | Shop Now
Add Item to wish listAdd Item to wish list

OutPosition: A Practitioner's Guide to Competitive Strategy, Differentiation, and Market Leadership

By Gerardo A Dada
Hardcover
$47.95
By Gerardo A Dada
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.

Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

Most companies don't lose because they execute poorly. They lose because strategy, differentiation, and positioning live in three different rooms - strategy with the executive team, differentiation with product, positioning with marketing. Each does its job. Nothing connects. The customer feels the disconnect immediately.

OutPosition is a practitioner's guide to building all three as one reinforcing system. Drawing on more than thirty years of strategic decisions at companies from startups ...