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Outside the Box: A Statistical Journey through the History of Football

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In football, numbers are everywhere. From touches in the opposition box to expected goals, clear-cut chances to win-loss ratios.

In the modern game, these numbers help provide the narrative, the drama, and the conversation. They are scrutinised in order to justify results and to predict future outcomes. They even dictate transfer policy and drive clubs to achieve the impossible.

But when did the numbers become so important and what do they mean?

In Outside the Box, Duncan Alexander looks back...