Patents, Copyrights & Trademarks For Dummies

Patents, Copyrights & Trademarks For Dummies

by Henri J. A. Charmasson, John Buchaca

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Product Details

ISBN-13: 9780470339459
Publisher: Wiley
Publication date: 08/11/2008
Series: For Dummies Series
Pages: 384
Sales rank: 163,425
Product dimensions: 7.30(w) x 9.20(h) x 1.00(d)

About the Author

Henri Charmasson is an attorney with a 35-year career in thefield of intellectual property (IP) law. He has been a namingadviser to major corporations. Henri is also an inventor with hisname on 15 U.S. patents and an entrepreneur who sits on the boardof several small business corporations. In his early engineeringcareer, Henri designed computer hardware. Henri has authoredseveral articles and delivered lectures on patent, copyright,trademark and trade secret topics, and written an authoritativetreatise about the art of naming companies and branding newproducts. Born, raised, and educated in sunny Provence, France,he’s found in California the ideal place to exert hisenterprising spirit.

John Buchaca, also an Intellectual Property law attorney,is a former software engineer and occasional inventor, and hasworked with Henri for more than 15 years. Indeed, when Henri wrotethe first edition of this book, John regarded himself as the“first dummy.” Before becoming a lawyer, he worked inocean acoustics analysis and modeling and computer programming. Hisundergraduate degree is in applied mathematics. But his highestclaim to fame (according to Henri) is to be married toHenri’s daughter and to be the father of two of Henri’sgrandchildren. He lives in San Diego, California where he is apartner at Charmasson, Buchaca & Leach, LLP, an IP lawfirm.

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Table of Contents

Introduction.

Part I: Corralling Your IP Assets: Intellectual PropertyBasics.

Chapter 1: Marshalling Your IP Tools.

Chapter 2: Fencing In the Herd.

Chapter 3: Calling in the Cavalry and Picking Up the Tab.

Chapter 4: Trade Secrets: Often-Overlooked IP Tools.

Part II: Going for the Gold: Patenting Your Product.

Chapter 5: Understanding Patents and How They Work.

Chapter 6: Testing the Patent Water Before You Dive in.

Chapter 7: Hoping It Ain’t There: The Patent Search.

Chapter 8: Preparing Your Patent Application.

Chapter 9: Filing Your Patent Application.

Chapter 10: Wrestling with the Patent Examiner.

Chapter 11: Reeling In the Prize: Getting Your PatentIssued.

Part III: Asserting Your Copyrights.

Chapter 12: If It’s Got Style, You’ve GotCopyrights.

Chapter 13: Untangling Ownership Issues.

Chapter 14: Giving Your Copyright Fangs.

Part IV: Protecting Your Commerical Identity.

Chapter 15: Flashing Your Badge.

Chapter 16: Coining the Next Household Name.

Chapter 17: Searching for Name Availability.

Chapter 18: Establishing and Registering Your CommercialIdentifier.

Part V: Making Your IP Rights Work for You.

Chapter 19: All Abroad: Protecting Your IP Rights in OtherCountries.

Chapter 20: Making ’Em Pay: Licensing Your IP Rights.

Chapter 21: Catching Them Rustlers (Infringers).

Part VI: The Part of Tens.

Chapter 22: Ten Most Common IP Misconceptions.

Chapter 23: Ten Patent Application Pitfalls.

Chapter 24: Ten Practical Copyright FAQs.

Chapter 25: The Ten Worst Naming Blunders.

Appendix: How to Use the CD-ROM.

Index.

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