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People Aren't Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design

By F. Annie Pettit
eBook
$9.00
By F. Annie Pettit
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The 4th edition is newly revised in 2023 and includes a forward by Pravin Shekar, The Outlier Marketer and Former Interim CEO of ESOMAR!

This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and c...

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