Persuasion - Social Influence and Gaining Compliance

This pioneering book provides a concise overview of the most prominent persuasion theories and their applications. In addition to presenting established theories and models, this book encourages the development of general conclusions about persuasion and their application in real-world situations. Along the way, the interested party is introduced to practices of social influence in a range of contexts, such as advertising, marketing, politics, interpersonal relationships, social media, and ...