Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
By Tom Sant
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By Tom Sant
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Most people find proposal writing to be tedious and time-consumingand their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business ...


