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Pharma, Prices and Power: Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future

By Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque
Hardcover
$109.99
By Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque
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This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved.

The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate ...

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BusinessIndustriesHealth Care IndustriesGeneral Health Care Industries