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Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy

By Giles David Moss
eBook
$59.99
By Giles David Moss
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Insights and analysis that challenge current thought on consumer branding theory and strategy

Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le

Categories

BusinessMarketing & SalesIndustriesMarketingHealth Care IndustriesBrandingPharmaceutical IndustryMarketing Products