Pink Tsunami: The Hello Kitty Kawaii Wave That Has Swept The World

Hello Kitty has been a cultural and marketing phenomenon for over 50 years. There are theme parks, restaurants, cafes and hotels dedicated to her. There are millions worldwide who buy Hello Kitty products, superfans who don’t know when to stop and amass thousands of items bearing Kitty's countenance, and star fans—Lady Gaga and Britney Spears to name but two—who do not think twice about purchasing a $50,000 Hello Kitty necklace.

In Pink Tsunami you will hear about the fans, visit some Hello...