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Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne Gregory
Hardcover
$176.00
By Anne Gregory
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Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'howto' guides available.
Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, settin...
Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, settin...