Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America

In 1902, Morris and Rose Michtom invented the Teddy Bear in the back room of their Brooklyn candy store. Together they launched the Ideal Toy Corporation, joining a set of other poor, first-generation Jewish toymakers.

Playmakersreveals how the toy industry created the idealized American childhood: an enchanted world, full of wild creatures and eternal struggles between good and evil, with endless realms of fantasy and beauty. For much of the twentieth century, every part of the American toy...