Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

by Howard Schultz
4.1 17

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Product Details

ISBN-13: 9781401304928
Publisher: Hachette Books
Publication date: 05/22/2012
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Pages: 368
Sales rank: 209,631
File size: 1 MB
Age Range: 18 Years

About the Author

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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Pour Your Heart into It 4.1 out of 5 based on 0 ratings. 17 reviews.
Guest More than 1 year ago
I'll admit to grudgingly reading this organizational memoir for a class. But now, I'm glad I selected Pour Your Heart Into It! Howard Schultz takes you from ground zero in the creation of a vision to share his love of the Italian coffee experience. He openly talks about his childhood and family, obstacles and inspirations along the way. Whether you intend to start a business or not, this book will urge you to be an active player in your life.
Anonymous More than 1 year ago
I felt like this was a decent book. I love how Howard Schultz started with nothing from his childhood and then ended up with the largest coffee store around the world. It is very inspiring how he had a dream and turned it into reality. He was very passionate in what he did the blossomed throughout his work. It took a lot of time and effort to make Starbucks what it is today and it amazes me that one person did this. Howard was very driven and made many personal sacrifices. I look up to him for that! He was even very kind heart the way he treated his employees, trying to give them something to start a life with. I know he wanted to create an atmosphere where someone, like his dad, could support a family. I believe many employers could learn from him. He is a strong leader who would do anything to make his visions come true. Howard showed the true beauty of coffee to Americans that changed our perspective on it. I thank him for that because now I am more knowledgeable on the coffee itself just from reading this book. I liked how he showed the owners what they really needed to do to make Starbucks a true success by turning it into a more restaurant style café. They should have given Howard the benefit of the doubt when he traveled to Italy and studied the espresso bars there. Howard realized what a huge success they were over seas and he wanted to bring that to the Untied States. He took a risk by doing that but look at where he is today, a successful entrepreneur. I feel like Howard made the right choice because having a restaurant style café sets the mood where people can come together a chat over a nice cup of coffee. I would recommend this book to anyone who takes an interest in business or the Starbucks Company itself. It goes behind the scenes of what many don't know about how to build a company.
Guest More than 1 year ago
I'm not as fawning as some of the other reviewers here since I found the book's relentless rah-rah attitude a bit tiresome at times. Nonetheless, it is a great story about a great company. What may be most inspiring is Schultz's design for Starbucks' structure came in many ways from his experience of what his father did not have as a worker. That Starbucks' outstanding success was testament to Schultz's father's failures is also amazing.
Anonymous More than 1 year ago
Nobody loves Starbucks like Howard Schultz & this book proves it. At the end of the world there'll be cockroaches & old Starbucks buildings. Its not that the writing is so great but it was fun to read about the corporate culture at Starbucks & how the company fought conventional thinking to become the coffee giant that it is both here in the USA & across the world. Schultz is the kind of boss we'd all wish we could work for.
Anonymous More than 1 year ago
Awesome book with good life lessons
throcks More than 1 year ago
An amazing and inspirational read. Every potential entrepreneur have to read this book. Great!!! Possibly a guide to your success.
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Anonymous More than 1 year ago
This book is called ¿Pour your heart into it¿ by Howard Schultz. It is a book about a small coffee business that became known world wide. It was located in Seattle, Washington that consists of two owners that started a small business by introducing fine coffee and coffee beans. The main character was Howard Schultz who was a business manager for another company in New York. During his business trip he found this coffee shop that drew him in by the aroma of coffee. He liked the idea of how the two owners handled the coffee shop but he had more ideas and goals how to make it know world wide. He later became a CEO of Starbucks. He also talked about how he went through so many challenging moments. He talked to investors by giving them a percentage of the investments to help him achieve in his business. Many people supported him because they believed that he will make it happened. In the book it talked about the steps of how to become a very successful person by pouring your heart into it. He meant that you have to enjoy in what you are doing in the business because that will take you afar from others. I really enjoyed this book because it made me realize that anything is possible to become a successful person or successful business owner. You have to be able to achieve in a certain category that you enjoy what you do, to get to where you want to be and take that risk.
Anonymous More than 1 year ago
Guest More than 1 year ago
Ever wanted to look into the heart of something so pure and beautiful to know how it could inspire you so? Reading this book will show you the heart and soul of an amazing man who dreamed and lived out the thing we can't do without today -- our Starbucks!
Guest More than 1 year ago
This is an amazing story. Starbuck's is one of the most corporate companies around and it's humble beginnings show how it all began. In a little less than two decades this company has changed the way Americans see and appreciate coffee. This was all done through clever marketing strategies and the ultimate goal of offering the best coffee around. Just as the producers created a movie based on Bill Gates and Steve Jobs there needs to be a movie that falls along the same vein about Starbucks. This book conveys the energy and excitement of the early days and it makes you wonder what went on behind the scenes. This book is highly recommended for entrepreneurs and it helps them see the light at the end of the tunnel.
Guest More than 1 year ago
Thank you Mr. Schultz for sharing your dream, your vision and your detailed struggles with the building of the Starbucks Company. I have a richer appreciation now not only for the physical work that goes into building a dream but the personal sacrifices and changes which challenged you to grow along with your company. The times of extending your trust and control over to others were exemplified as you painted the episodes of conflicting views and visions of other strong leaders and visionaries. It's important for all of us to realize the monumentous effort and diligence that goes into building a corporation, not to mention one that keeps the value of its employees above the profit line. Many companies today would benefit from your vision and its strong belief in values and integrity. I admire your willingness to remain steadfast even in the face of unsurmountable odds. Truly a hero in today's arena of business and personal character.
Guest More than 1 year ago
I am studying organizational communication. I also have a severe love affair going on with coffee so I decided that a book about Starbucks should be the best of both worlds for me. This was an excellent example of how corporate culture can influence an organization. Schultz sought to create a 'coffee experience'. It was not about how to sell a lot of expensive coffee quickly. He wanted to create a place for people to socialize and experience new gourmet coffees that they had never had before. Also, he created a different type of work environment. This was not the classic beaurucratic heirarchy. The 'partners' at Starbucks were given stock options, higher than average wages and a feeling of being part of the company. From what Schultz says, it seems that the employees are truly treated as partners instead of 'employees'. He also tells about how the company seeks to give back to the communities that it is in. Starbucks also seeks to be diverse and appeal to different people, which is very important as it rapidly grows. Schultz also tells about the things that have gone wrong. Throughout the book, the tone is very optimistic and inspiring. It seems that this proves that a company can care about people and still be successful. If this is truly the way this company operates, it would be a very enjoyable place to work and Starbucks will be around for many years to come.
Guest More than 1 year ago
I have read many business biography books in the past year, and I must say, this is unquestionably my favorite. Howard Schultz's story is touching, inspirational and it proves that there are actually kind-hearted bosses out there. If every company executive had a heart the size of Mr. Schultz's, this world would be a much greater place. Whether you are in business, or you are just looking for a great read, this book will satisfy your need. Sometimes business biographies can be quite dry and boring, you will struggle to put this one down and that is an understatement. So I leave you with two final words...BUY IT!!!
Anonymous More than 1 year ago
This book may have been the truth about Starbucks a few years back. However I honestly feel that Howard Shultz needs to write a follow up if he intends on running the company the way it is presently being run. There is NO family feeling - there is NO job security - it is a cut throat corportate giant that feeds off it's own ego and has no regard for the little man. I am so dissapointed in the company that Starbucks has become - after experiencing the good times with them and now seeing how they have turned there backs on their values and there staff for the sake of a buck! So really if you read this book - take it as fiction - because that is what it is.