Pow! Right Between the Eyes: Profiting from the Power of Surprise

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a Who cares? and a Holy cow! Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In todays information economy, it doesnt matter how many people you reach, but how much attention they pay. And the best way to get at...