The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

by Wayne Breitbarth

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Overview

This simple, user-friendly guide explains how you can access the full power of LinkedIn-including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.

Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.

Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.

Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years' experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.
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Wayne Breitbarth is the owner of M&M Office Interiors, and he also shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. His listeners are captivated by his simple, straightforward approach that results from his diverse business background. He has received recognition for his public service in the Milwaukee community and resides just outside the city with his wife of thirty years.

Product Details

ISBN-13: 9781608321322
Publisher: Greenleaf Book Group, LLC
Publication date: 03/01/2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 4 MB

About the Author

Wayne Breitbarth is the owner of M&M Office Interiors, and he also shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. His listeners are captivated by his simple, straightforward approach that results from his diverse business background. He has received recognition for his public service in the Milwaukee community and resides just outside the city with his wife of thirty years.

Table of Contents

Introduction: I Never Even Wanted to Be on LinkedIn! 1

Chapter 1 A New Way to Look at Social Media: The LinkedIn Power Formula 7

Your Unique Experience

Your Unique Relationships

The Tool

Chapter 2 The Million-Cubicle Project: LinkedIn-Making the Invisible Visible 11

Chapter 3 Where's the Beef?: The LinkedIn Profile: Basics 21

Chapter 4 Your 30-Second Bumper Sticker: The LinkedIn Profile: Personal Identification Box 27

Your Name

Your Photograph

Your Headline

Your Location and Industry

Chapter 5 Resume on Steroids: The LinkedIn Profile: Experience Section 33

Chapter 6 Aren't You Any Good?: The LinkedIn Profile: Recommendations 37

How Many Recommendations Should I Have?

What Should My Recommendations Say?

Why Are Recommendations So Important?

Tips for Getting Recommendations

Chapter 7 Hyperlinks to Hot Leads: The LinkedIn Profile: Additional Top Box Items 45

Education

Websites

Public Profile URL

Chapter 8 That's My Boy!: The LinkedIn Profile: Summary and Specialties Sections 53

The Summary Section

Specialties

Chapter 9 Not Your Average Joe: The LinkedIn Profile: Must-Have Applications and Tools 61

Box.net Files

Google Presentation / SlideShare

Amazon's Reading List Events

Giving (and Getting) Answers

Chapter 10 Who Do You Want to Find?: Searching on LinkedIn 71

Saved Searches

Chapter 11 I Found You-Now What Do I Do with You?: Contacting the Person You Just Found 79

The Introduction Function

Chapter 12 There's Gold in Them Thar Hills: Expanding Your Network 87

Importing Contacts

Connecting with Colleagues

Connecting with Classmates

The Outlook Toolbar

"People You May Know"

Accepting or Declining Connection Requests

Connecting with Competitors

Monitoring Your Growing Network

Tags

"Who's Viewed My Profile?"

Chapter 13 Keywords Are King: Maximizing Your Ability to Find and Be Found by Others 101

Exact Phrases

The "And" Function

The "Or" Function

The "Not" Function

Keyword Optimizing Your Profile

Chapter 14 How Do Companies Fit into the LinkedIn Landscape?: Researching Companies on LinkedIn and Other 107

Company-Related Matters

Social Media Policies and Procedures

Chapter 15 Revving Up Your LinkedIn Efforts by Joining Groups: The Power of LinkedIn Groups 115

Chapter 16 Show Me the Money!: What Are the Power Users Doing on LinkedIn? 121

Chapter 17 Your Account, Your Settings-Your Way: Setting Your Preferences and Using the LinkedIn Help Centers 129

Paid vs. Free Accounts

LinkedIn Learning Center and Customer Service Center

Chapter 18 A Job Seeker's New Best Friend: LinkedIn-The World's Largest Internet-Based Resume Database 135

Chapter 19 Ready…Set…Go!: A Six-Week, Two-Hour-per-Week Road Map to Results 145

Weeks 1-6

Managing Your Time on LinkedIn

Chapter 20 Conclusion (Or Is It Just the Beginning?: Which Camp Are You In? 153

Bonus: My Kids Are Already on Facebook-Chapter Can't They Find a Job There?: Why College Students Need to Be on LinkedIn 157

Acknowledgments 165

Index 169

About the Author 179

Customer Reviews