Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.
Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.
Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years' experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.
Wayne Breitbarth is the owner of M&M Office Interiors, and he also shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. His listeners are captivated by his simple, straightforward approach that results from his diverse business background. He has received recognition for his public service in the Milwaukee community and resides just outside the city with his wife of thirty years.
|Publisher:||Greenleaf Book Group, LLC|
|Sold by:||Barnes & Noble|
|File size:||4 MB|
About the Author
Table of Contents
Introduction: I Never Even Wanted to Be on LinkedIn! 1
Chapter 1 A New Way to Look at Social Media: The LinkedIn Power Formula 7
Your Unique Experience
Your Unique Relationships
Chapter 2 The Million-Cubicle Project: LinkedIn-Making the Invisible Visible 11
Chapter 3 Where's the Beef?: The LinkedIn Profile: Basics 21
Chapter 4 Your 30-Second Bumper Sticker: The LinkedIn Profile: Personal Identification Box 27
Your Location and Industry
Chapter 5 Resume on Steroids: The LinkedIn Profile: Experience Section 33
Chapter 6 Aren't You Any Good?: The LinkedIn Profile: Recommendations 37
How Many Recommendations Should I Have?
What Should My Recommendations Say?
Why Are Recommendations So Important?
Tips for Getting Recommendations
Chapter 7 Hyperlinks to Hot Leads: The LinkedIn Profile: Additional Top Box Items 45
Public Profile URL
Chapter 8 That's My Boy!: The LinkedIn Profile: Summary and Specialties Sections 53
The Summary Section
Chapter 9 Not Your Average Joe: The LinkedIn Profile: Must-Have Applications and Tools 61
Google Presentation / SlideShare
Amazon's Reading List Events
Giving (and Getting) Answers
Chapter 10 Who Do You Want to Find?: Searching on LinkedIn 71
Chapter 11 I Found You-Now What Do I Do with You?: Contacting the Person You Just Found 79
The Introduction Function
Chapter 12 There's Gold in Them Thar Hills: Expanding Your Network 87
Connecting with Colleagues
Connecting with Classmates
The Outlook Toolbar
"People You May Know"
Accepting or Declining Connection Requests
Connecting with Competitors
Monitoring Your Growing Network
"Who's Viewed My Profile?"
Chapter 13 Keywords Are King: Maximizing Your Ability to Find and Be Found by Others 101
The "And" Function
The "Or" Function
The "Not" Function
Keyword Optimizing Your Profile
Chapter 14 How Do Companies Fit into the LinkedIn Landscape?: Researching Companies on LinkedIn and Other 107
Social Media Policies and Procedures
Chapter 15 Revving Up Your LinkedIn Efforts by Joining Groups: The Power of LinkedIn Groups 115
Chapter 16 Show Me the Money!: What Are the Power Users Doing on LinkedIn? 121
Chapter 17 Your Account, Your Settings-Your Way: Setting Your Preferences and Using the LinkedIn Help Centers 129
Paid vs. Free Accounts
LinkedIn Learning Center and Customer Service Center
Chapter 18 A Job Seeker's New Best Friend: LinkedIn-The World's Largest Internet-Based Resume Database 135
Chapter 19 Ready…Set…Go!: A Six-Week, Two-Hour-per-Week Road Map to Results 145
Managing Your Time on LinkedIn
Chapter 20 Conclusion (Or Is It Just the Beginning?: Which Camp Are You In? 153
Bonus: My Kids Are Already on Facebook-Chapter Can't They Find a Job There?: Why College Students Need to Be on LinkedIn 157
About the Author 179