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PR-teksty. Kak zacepit' chitatelya
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PR-kommunikacii - klyuchevoy sposob sozdaniya imidzha kompanii i upravleniya im. Esli vy ponimaete, chem press-reliz otlichaetsya ot miliceyskogo protokola i pochemu stoit otkazat'sya ot zheltyh tizernyh zagolovkov, esli vy hotite, chtoby PR-teksty vsegda davali imenno tot effekt, kotoryy vam nuzhen, eta kniga dlya vas. Ona pomozhet vzglyanut' na privychnye PR-instrumenty pod novym uglom zreniya, sdelat' vashi teksty bolee kachestvennymi i maksimal'no otvechayushchimi postavlennym celyam. R...