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Predatory Thinking

By Dave Trott
eBook
$12.99
By Dave Trott
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Discover the philosophy behind the most creative minds in advertising and beyond

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, Predatory Thinking represents a lifetime of wisdom learned at the creative cutting edge.

Dave Trott, 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes an...

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