Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services | Barnes & Noble®

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By Stuart E. Jackson, Ilya Trakhtenberg

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Overview

A USA Today Bestseller

A leading global consulting firm on how to achieve new product launch success rates far above industry averages.

New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey—from concept development through commercial launch and beyond. Product leaders, innovation teams...

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