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Pricing in the Age of AI

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How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.

Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation...