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Entrepreneurs are truly dedicated people. That is why they are bad sellers. Every businessman wants his product or service to be noticed without advertising and promotion, buyers line up and sales happen by themselves. Alas, not only dreams help build a successful business. Mikhail Tokovinin's book is dedicated to how to build systematic sales, assemble an effective sales team and use the best modern techniques to create a base of loyal customers. The author draws on personal experience and...