Product Design Dilemmas: Design is not a matter of taste, it's a business!

Design is not a matter of taste, it's a business and must be defined on business principles... In this book, the 1st in the Progressive Design series, I'll define the principles for how design can transform you as an executive, as an entrepreneur, as a manager or as a designer. Furthermore, I'll explain how design is an enterprise transformation, not a simple change. Design is an ideology for anyone involved in the design process, seeking sustaining product opportunities or new market disru...