Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Discover how to implement consumer-centric innovation to help create new product development in this latest edition

In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researc...