Product Management: Bringing New Products to Market

Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action.


The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understandin...