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Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion

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“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward Bernays

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.

Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Propaganda today has a negative connota...