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Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails

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We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior.

Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. I...