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QUANTITATIVE MODELLING IN MKTG & MNGT

By Luiz Moutinho (Editor), Kun-huang Huarng (Editor)
eBook
$64.00
By Luiz Moutinho (Editor), Kun-huang Huarng (Editor)
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative resea...

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