Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

by Raja Rajamannar

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Overview

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Readers will:

  • Understand the evolution of marketing and how to be at the forefront of future change.
  • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
  • Achieve breakthroughs in innovative thinking in order to compete in modern business.
  • Gain perspective from top marketers across industries.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.



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Product Details

ISBN-13: 9781400223954
Publisher: HarperCollins Leadership
Publication date: 02/09/2021
Pages: 240
Sales rank: 209,245
Product dimensions: 6.30(w) x 9.10(h) x 1.00(d)

About the Author

Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).

Table of Contents

Foreword Ajay Banga, Executive Chairman, Mastercard xiii

Preface xv

Chapter 1 Marketing's Journey: From Antiquity to Algorithms l

Chapter 2 The Fifth Paradigm 13

Chapter 3 Reset the Mission of Marketing 21

Chapter 4 The Data Dilemma 33

Chapter 5 AI: The Ultimate Propellant of Quantum Marketing 51

Chapter 6 Technology's Big Bang 63

Chapter 7 Unblocking the Blockchains 79

Chapter 8 The Sciences behind Marketing 87

Chapter 9 All the Senses 97

Chapter 10 Loyalty Transformed 109

Chapter 11 Advertising (As We Know It) Is Dead! 121

Chapter 12 We Are Not Consumers, We Are People 131

Chapter 13 Marketing to Businesses and Machines 141

Chapter 14 Power in Partnerships 149

Chapter 15 Purpose as an Imperative 161

Chapter 16 Ethics and Brand Karma 169

Chapter 17 Marketing through Crisis 179

Chapter 18 The Quantum CMO 189

Acknowledgments 199

Notes 201

Index 211

About the Author 219

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