'Raja not only presents the critical facets of marketing in the most elegant, eloquent, and clarifying language, but he also helps the reader to truly understand how to harness the powerful force of marketing and its impact for brands and society.'
'Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.'
'Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!'
'Raja connects the dots for today's quantum marketers looking to unlock brand impact and outcomes in the fifth paradigm because, simply put, what got you here won't get you there.'
'Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!'
'Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward.'
'Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.'
'Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.'
'For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.'
'Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.'
'Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.'
'Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.'
'Raja does a brilliant job showing how to reimagine and reframe marketing by combining the power of creativity with predictive sciences and breakthrough technologies to drive business growth. Quantum Marketing is a must-read for all C-Suite executives.'
'In this thought-provoking book, Raja provides a lens into the future of how marketing will continue to evolve and what it would take to be successful.'
'Raja is a master of his craft. He brings a new level of depth and dimension to be effective in this ever-changing world. Quantum Marketing is the most complete and a masterful articulation of what marketing is and how best it should function in the 21st century.'
'Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today's fast-paced world.'
'Raja has created this important book to help us prepare for the future of Quantum Marketing. The timing could not be more perfect for this extremely insightful treatise.'
'Quantum Marketing makes a compelling case for a new marketing framework and provides guidance on how to make the most of the opportunities this new environment has to offer. Concise and immensely practical, Quantum Marketing is the book to read (and re-read) as we head into 2021.'
'Quantum Marketing should have a place on every executive's desk and in every business-school classroom. Raja provides a down-to-earth playbook. A must-read for all students of the marketing profession as well as business leaders negotiating the challenges and opportunities of a changing world.'
'This book will do to our view of marketing what Copernicus' book did to our view of the worldit will change it forever. If you want to know how things really work, read it.'
'Quantum Marketing displays the thought leadership of a marketing visionary, the practicality of a leading global marketer and the storytelling of a creative genius. This book will give every practitioner and student a unique vantage point of a marketing guru.'
'Quantum Marketing is a deeply knowledgeable and thought-provoking book. Raja offers practicable insights to reimagine marketing for the dramatic transformation that is under way. This is a must-read book for all marketing practitioners and students.'
'This is the closest anyone could get to spelling out a replicable, successful playbook for the modern marketer in a world where the only constant is change. Raja shares a holistic framework that will help anyone rise to the quantum marketing challenge of tomorrow.'
'A rallying cry for all senior marketers to design and implement a new playbook that will finally acknowledge the power of marketing to drive business growth. Relevant, timely, and actionable!'
'It is rare to find someone like Raja with such breadth and depth of knowledge, insights, and global experiences, so there is no one better to fuse both the art and science of marketing. Anyone trying to transform their business needs to read this book.'
'Quantum Marketing gives us new frameworks for more scientific and technologically savvy approaches, enabling brands to be connected, relevant and frictionless across the full consumer experience in the future that lies ahead. A superb book on how marketing can drive more meaningful relationships with consumers!'
'Raja's extensive experience as a GM, President, and leading Chief Marketing Officer clearly sets this phenomenal marketing leadership resource apart from all others.'
'Never before have we seen the fiber of traditional wisdom, modern technology, and a true understanding of the consumer spun together masterfully by a great practitioner of the marketinga must read for any and all!'
'Quantum Marketing is a masterful guide to navigating marketing's biggest disruption yet. Raja offers extraordinary insights and perspectives and pragmatic pathways to pursue. A must-read book for all business executives.'
For as long as I have known Raja, he has been consistently pushing the boundaries of marketing to drive business results. His book will help executives of all kinds reimagine marketing.