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R For Marketing Research and Analytics

By Chris Chapman, Elea McDonnell Feit
eBook
$84.99
By Chris Chapman, Elea McDonnell Feit
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The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topi...

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ComputersApplications & SoftwareMath & Science Applications