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Reaching Audiences

By Jan Yopp, Katherine McAdams
Paperback
$265.99
By Jan Yopp, Katherine McAdams
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A brief yet thorough guide to correct, clear writing for the media

This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication....

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Social SciencesMedia & CommunicationsJournalismJournalism - General & Miscellaneous