'Recruiting the Heart, Training the Brain' tells the story of how Latino Health Access developed its groundbreaking "promotores" model of peer-to-peer outreach and education in Santa Ana, California. Facing problems such as obesity and diabetes, exacerbated by poverty and discrimination, their strategies, advice, and accomplishments will spark hope and change across an increasingly unhealthy country.
Solving today's major health problems requires more than just medicine -- success depends upon being anchored in the community, nurturing confidence and unlearning apathy. Recruiting the Heart will inspire readers to embrace their cultural roots, use evidence-based strategies to improve social determinants of health, and tap into the strengths and resources of their communities.
Use 'Recruiting the Heart' to organize in your community, evaluate needs, generate programs, build coalitions, and keep your founding principles alive. With sage advice on how to raise money and survive in hard times, this guide is a practical resource for health organizing.
