Red & Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets

There is now overwhelming evidence that liberal and conservative customers consume different media, align with different brands, and buy different products. But why? And how can you make sure you are maximizing growth with one or both groups? That's what this book delivers - a dispassionate, research-based review of what distinguishes these two groups of consumers and how to apply the insights to lower customer acquisition costs and grow customer value. "Super interesting - a new and predic...