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R.E.D. Marketing: The Three Ingredients of Leading Brands
By Greg Creed, Ken Muench
Hardcover
$28.99
By Greg Creed, Ken Muench
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.
This book, filled with simple frame...