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Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work

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Winner: International Book Award, Business: Communications/Public Relations


Microsoft Teams. Slack. Zoom. Google Workspace.


Every day, hundreds of millions of people use these über-popular collaboration tools, but only in decidedly limited ways: as email and Skype replacements. Because these folks are merely scratching the surface of what these robust collaboration hubs can do, they fail to realize their massive benefits.


Blame ignorance, not malice. With rare exception, organizations, executi...