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Reinventing Ralph: A Little Story for Salespeople About Culture-Driven Selling

By John Waid
eBook
$9.99
By John Waid
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The day of process-laden selling models has run its course. Great selling is about great habits, and the process models do not do this requirement justice. The best salespeople do not sell; they help people to buy and have built values and behavior around this. Selling is not the action. Buying is. In this story, Ralph, a salesman in his thirties who has come up on some really bad times at work and home, discovers three transcendent values. He helps to discover and climb Culture Mountain an...

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