Relational Models Theory: A Contemporary Overview

Relational models theory, first developed by Alan Page Fiske, an anthropologist, provides a framework for understanding the psychological bases of social behavior that has in recent years attracted the interest of a diverse and growing group of behavioral and social scientists. It proposes that human activities are structured in accordance with four fundamental models--communal sharing, authority ranking, equality matching, and market pricing--different permutations of which guide thought a...