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Response: The Complete Guide to Profitable Direct Marketing

By Lois K. Geller
eBook
$28.99
By Lois K. Geller
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Geller is president of a New York City-based direct marketing firm, Mason and Geller Direct. The new edition of her guide provides entrepreneurs, small companies, and large corporations with updated tips and techniques in direct marketing that have developed since publication of the first edition in 1996. Annotation (c)2003 Book News, Inc., Portland, OR

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BusinessReferenceMarketing & SalesGeneral ReferenceMarketingDirect MarketingReference - General & Miscellaneous