Rethink: Smashing the Myths of Women in Business

Rethink: Smashing the Myths of Women in Business

by Andi Simon PhD
Rethink: Smashing the Myths of Women in Business

Rethink: Smashing the Myths of Women in Business

by Andi Simon PhD



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Beyond the Glass Ceiling

More and more, women today are challenging long-held beliefs about what they can and can't do. They're speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities. In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change.

Andi, a corporate anthropologist, an award-winning author, and a successful entrepreneur, debunks myth after myth as she profiles the women in the book and offers key wisdom, insights, and observations through her unique lens. Whether about entrepreneurs, innovators, scientists, academics, attorneys, or leaders in other fields, the stories demonstrate how all the women have broken down walls and paved the way to more.

But this book isn't only about the 11 women who are pushing boundaries and transforming business, culture, and society; it's about inspiring all women to achieve and showing them a way to launch forward. Rethink provides the tools and framework for questioning society's norms, challenging our own current thinking, and smashing the preconceived notions about women that can so often hold us back from realizing our goals and dreams. In this book, you'll learn how to take a hands-on approach to examining and rethinking your own personal and professional life in order to recognize your fuller potential.

Product Details

BN ID: 2940162880134
Publisher: Fast Company Press
Publication date: 01/05/2021
Sold by: Barnes & Noble
Format: eBook
File size: 553 KB

About the Author

Dr. Andrea Simon, author of "On The Brink: A Fresh Lens to Take Your Business to New Heights" is a corporate anthropologist who specializes in working with the leadership of organizations that need or want to change.

Her company, Simon Associates Management Consultants (SAMC), applies the theories, methods, and tools of corporate anthropology and ethnographic research to businesses and not-for-profit organizations. Dr. Simon formed SAMC to help companies and organizations adapt to changing times. Her proprietary ChangeMap™ process enables companies to envision a future and then ''reverse plan'' to ensure that the vision is achievable.

Andi’s highly successful podcast, “On the Brink with Andi Simon,” has a global audience for thought leaders, authors, C-suite executives, and entrepreneurs, all of whom share their ideas about how to take you and your company to new heights.

She and her husband, Andrew Simon, have launched the Simon Initiative for Entrepreneurship at the Skandalaris Center at Washington University in St. Louis. The mission of the initiative is to help entrepreneurs — particularly women, underserved minorities, and people of diverse backgrounds — to achieve entrepreneurial success through access to the capital, mentors, and resources necessary to take an idea from observation to innovation.

Learn more about Corporate Anthropologist Dr. Andi Simon, her work with innovation consulting & "On The Brink" at and her company at Her podcast can be found at
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