Rethink Resistance: Embracing Neuroscience to Lead Transformational Change

A Fast Company Press Book

Resistance isn't rebellion. It's biology.

Seventy percent of organizational change initiatives fail to achieve their goals-not because the strategy is wrong, but because leaders are fighting the human brain instead of working with it. When teams push back, stall, or quietly comply without really changing, most leaders respond by pushing harder, communicating louder, or moving faster. It's like trying to put out a fire with gasoline.

But what if resistance isn't defian...